Posts Tagged ‘early majority’

Certain individuals are inevitably more open to change than others.

The early and late majority (called the mainstream adopters) make up 64 % of any population.  These are the ones who can make the difference whether a new technology becomes mainstream.

The early majority are more practical:

they do think through the pros and cons of a new idea before they adopt, so they help to make it more tangible and acceptable. But if the support systems and infrastructure aren’t there, they’ll hold back on a commitment.

The late majority, on the other hand, are creatures of habit and predictability. They want to know the rules, they love systems. The beautiful thing about the late majority is that when they don’t find rules or systems, they’ll start figuring them out.